40+
Ambassadors5 CitiesContent Strategy
The objective
Build a credible ambassador network capable of extending the brand’s presence across priority Nigerian cities.
The approach
Communications Arc coordinated ambassador onboarding across five cities, providing strategic direction, content oversight, and a structure for monitoring delivery.
The result
More than 40 brand ambassadors were onboarded across five Nigerian cities with end-to-end content and programme oversight.
Why it worked
- Relevant representation across priority markets
- A shared content direction
- Structured onboarding and coordination
- Consistent oversight across locations